StarMaps PR: When Simon Met Ralph — Client Case Study

When Simon Met Ralph

When Simon Met Ralph is a sustainable luxury fashion and textile studio founded in 2024 by Simon Ungless and Jody Niederkohr, based in Sausalito, California. Ungless brings decades of print and textile expertise — including his seminal collaborative work with the late Alexander McQueen, and past work with Givenchy, Nike, Versace, and Levi's — to a brand built around heritage craft, one-of-a-kind pieces, and the visible hand of the maker.

The Engagement

StarMaps Agency leads ongoing press strategy for When Simon Met Ralph, building sustained editorial coverage that positions the brand at the intersection of fine art, textile craft, and fashion history. The engagement spans retail placement, events, media outreach and pitching across national trade and consumer press.

Press

  • WWD — Stage wear for "A Night of Mellon Collie and Infinite Sadness" at the Lyric Opera of Chicago, a House of Gilles collaboration → Read more

  • WWD — Simon Ungless's residency at Atelier Jolie, September 17–27 → Read more

  • Frank Lloyd Wright Marin Civic Center — Joint exhibition with Susan McKinney, opening October 2026 → Read more (coming soon)

Retail

Events

  • Ben Copperwheat, Artist-in-Residence

  • Lois Samuels, Artist-in-Residence